The National Advertising Division (NAD) of BBB National Programs says it did not take issue with support provided for Johnson & Johnson Consumer, Inc.'s  claim that its Neutrogena brand provides “#1 Derm-Trusted Suncare.” NAD, recommended, however, that JJCI modify its use of the claim in conjunction with the phrase “used most often for themselves and their own families” to avoid misleading consumer takeaways. NAD also recommended that the advertiser disconti...